Does Color Affect Taste?

Presenter(s) Information(s)

Rhegan Sitzman, Rylee Kelly, Taylor Morris

Abstract or Description

In this experiment we will be testing to determine if the color of something affects the taste of a beverage or food. The purpose of this experiment is to find out if sight will change the way you taste apple juice. Like a blue color making it taste like a blueberry, or the color red making it taste like a cherry. We hypothesized that the colored beverages would persuade people's choices to make them think differently. We think that the color red will be favored the most because it is one of the sweetest tasting colors. For this experiment we used four ounces of apple juice, six clear plastic cups, and six different colored dyes and another clear plastic cup of water for cleansing a palate. We had each volunteer take a sip of each cup and order the cups from greatest to least six as their favorite all the way to one as their least favorite. After we had finished the experiment we finally determined that the subjects had favored red the most, because it tasted sweetest whereas yellow and green were disliked more because their brains told them that they were more tart/sour. In conclusion we supported our hypothesis because when we look at something we do judge it by its color.